Diversify your trade. Expand with confidence.
With 75% of Canadian exports going to a single market and the CUSMA review approaching in 2026, the time to diversify is now. ExportReady is not just another checklist — it's a smart, all-in-one tool that gives Canadian businesses the clarity and confidence to expand internationally.
Assess your readiness across 9 critical pillars. Identify new market opportunities. Build a clear roadmap for international growth.
ExportReady platform overview
ExportReady platform overview
Why Diversify Now
Canada's trade concentration is a strategic risk
Over-reliance on a single trading partner leaves Canadian businesses exposed. With the CUSMA review on the horizon, diversification isn't optional — it's a competitive imperative.
of Canadian exports go to one market
According to Statistics Canada, approximately three-quarters of Canada's merchandise exports are destined for the United States. This concentration creates significant vulnerability to tariff shifts, policy changes, and economic downturns in a single market.
review creates urgency to plan now
The Canada-United States-Mexico Agreement (CUSMA) is scheduled for joint review in 2026. Potential renegotiations could reshape trade terms, tariffs, and market access. Businesses that start diversifying now will be better positioned regardless of the outcome.
require structured preparation
Expanding into Europe, Asia-Pacific, or other regions demands readiness across compliance, logistics, cultural adaptation, and trade finance. ExportReady gives you the structure to move forward with purpose — not guesswork.
ExportReady is not just another checklist. It's a smart, all-in-one tool designed to give Canadian SMEs the clarity and confidence to diversify with purpose — not pressure.
How It Works
From assessment to action — in 5 simple steps
Get a comprehensive export readiness assessment and a clear path forward.
Take the Assessment
Answer 18 free questions or complete all 45 for a comprehensive analysis across 9 critical pillars of export readiness.
Get Your Readiness Score
Receive a detailed breakdown across 9 critical trade pillars with risk alerts and a clear readiness classification.
Review Recommendations
See exactly what to do next with clear timelines, effort levels, and priorities — linked to trusted Canadian trade resources.
Access Resources
Connect with EDC, FITT, BDC, Trade Commissioner Service, and provincial programs aligned to your readiness stage.
Build Your Roadmap
Turn insights into a phased 6–24 month action plan. Accept or defer recommendations and track progress over time.
Structured 45-question assessment across 9 pillars
Sample recommendation with effort level and next steps
Who It's For
Built for every stage of the export journey
Whether you're exploring your first export market or refining an existing strategy, ExportReady provides clarity, structure, and next-step guidance.
First-Time Exporters
Make informed decisions before committing time or capital.
- Gain a clear, structured view of your readiness across strategy, operations, risk, and sustainability
- Avoid costly missteps by focusing on foundational readiness before execution
- Understand what to do first, what can wait, and what may create risk if ignored
Scaling Companies
Strengthen execution, manage risk, and scale with discipline.
- Identify hidden gaps that may limit scalability or increase exposure
- Prioritize actions that support sustainable growth across multiple markets
- Track progress over time using reassessments and roadmap updates
Trade Consultants / CITPs
Deliver structured insight at scale — without rebuilding tools for every client.
- Manage multiple client assessments within a single professional workspace
- Generate client-ready reports and roadmaps aligned to best practices
- Reduce prep time while increasing the quality and credibility of deliverables
The Framework
9 critical pillars of export readiness
Each pillar reflects a core capability required for sustainable international success. The 45-question assessment takes approximately 20–30 minutes.
Strategy & Market Selection
Product / Service Readiness
Operations, Logistics & Documentation
Trade Finance & Risk Management
Legal, Regulatory & Ethics
Cultural Readiness & Market Behaviour
Staff Knowledge & Training
Digital & E-Commerce Readiness
Program & Funding Readiness
Sample pillar analysis from the ExportReady dashboard
Version française disponible dans l'application
What You Receive
Know where you stand — and what to do next
Detailed Executive Summary
ExportReady doesn't just generate a score — it delivers a structured executive summary designed for decision-makers. Your readiness is classified across five levels:
Downloadable PDF Report
Professional, shareable report with scores, risks, recommendations, and priority — contextualized to your readiness stage. Ideal for internal planning and advisor conversations.
100+ Trade Events at Your Fingertips
Centralized access to trade missions, webinars, funding briefings, and market insight sessions. Stop consulting multiple government and partner websites — plan ahead from one place.
Country Risk Map & Market Research
Built-in interactive risk map augmented by regional market insights for several countries. Evaluate political, economic, and trade stability before committing resources.
Pricing
Choose the plan that fits your stage
Free Assessment
Explore ExportReady — no commitment required.
Includes:
- Quick assessment (18 questions)
- Preliminary readiness classification
- High-level strengths & gaps overview
- Top 2 priority recommendations
Best for:
- • Anyone curious about their export readiness
- • Takes approximately 5 minutes
One-Time Assessment
Ideal for businesses seeking a single, structured readiness snapshot.
Includes:
- Full 45-question assessment across 9 pillars
- Overall readiness classification across 5 levels
- Pillar-level readiness scores
- Risk alerts where readiness is below threshold
- Actionable recommendations with effort levels, next steps, and linked resources
- Downloadable PDF report — formatted, professional, shareable
Best for:
- • SMEs exploring international expansion
- • One-sitting assessment — approx. 20–30 min
Annual Subscription
Best for companies and advisors managing readiness over time.
Everything in One-Time, plus:
- 6–24 month Roadmap Builder — phased action plan
- Reassessments to track progress over time
- Access to 100+ curated trade events
- Country Insights — EDC-informed risk data
- Market research tools — high-potential markets
- Multi-client workspace (for consultants/CITPs)
- Client-ready reports aligned to best practices
Best for:
- • Companies scaling into new markets
- • Trade consultants & CITPs
What Users Are Saying
Real results from Canadian businesses
“As a small business owner exploring export for the first time, I don’t have time to navigate complex processes. ExportReady was quick, easy to use, and immediately gave me a score with explanation highlighting the gaps in our strategy. It helped me understand what we need to focus on before committing any resources.”
Sophie D.
Owner, Ontario SME — New Exporter
Digital Technologies (ICT, SaaS, AI)
“We’ve been exporting to the US for years, but I tried the ExportReady free assessment to see how prepared we were for other international markets — and it was eye-opening. I didn’t realize the significance of the gaps in our operations when it comes to markets beyond the US. We’re not ready for broader international expansion yet.”
John V.
New Brunswick SME — Current US Exporter
Consumer Products & Retail
“Successful exporters don't move faster — they move in the right order. ExportReady helps you focus on what matters, when it matters.”
Ready to diversify your trade?
Join Canadian businesses making smarter, more confident decisions about international expansion and reducing dependence on a single market.
With the CUSMA review approaching in 2026, the time to start planning is now.
Start Your Assessment